For most people the above is just a funny quote/scene from Quentin Tarantino's "Pulp Fiction", but for me it is marketing at its best. Both characters speak about a delicious tasty burger, of which one, has only heard that they are good. Which means the "Big Kahuna Burger" is well known for its delicious taste - a very important fact when it comes to burgers. This is a perfect example of how marketing can work. People start talking about a certain product or service and at the same time they are spreading the knowledge of its very existence.
Without both characters mentioning the burger I might not have known that there is/was a delicious "Big Kahuna Burger." To be honest, before Pulp Fiction, I never knew there was something called a "Big Kahuna Burger" nor would I have guessed that its Hawaiian.
Furthermore he asks where he got the burger. This refers to the destination, company or business that is responsible for the creation/making of the burger. He didn't get it from Mac Donalds, Wendys or Jack In The Box, he got it from the Big Kahuna Burger - a fictional chain of Hawaiian-themed fast food restaurants that appears in the movies of Quentin Tarantino, including Death Proof, Four Rooms, Pulp Fiction and Reservoir Dogs.
The burger marketing approach applies to marketing in general. People need to know that you exist and what you do - in simple terms. I specialise in digital and online marketing. I make sure that businesses are represented in an online environment in the correct way. This usually involves me consulting local or national businesses, sitting down with them and listening to what they have to say and expect from their business. I then combine my knowledge and experience with their expectations. I probably could go on for hours and bore you to the bone - but I won't. If you would like to know more about me and what I can do for you then just contact me.
The Big Kahuna Burger
What kind of burger is that? A Big Kahuna Burger.. That's that Hawaiian Burger joint. I heard they have some tasty burgers. I ain't never had one myself.. how are they? They're good... Do you mind if I try one of yours? This is yours here, right? Yeah... hmmmmm this IS a tasty burger !
* Pulp Fiction 1994
* All Rights Reserved HCM Productions 2014